Matthew started working on the Web in '95 at an experimental dance company in Ottawa Canada. This became an obsession with bleeding edge technologies. His decades of experience in the technology sphere as a project manager and Web application architect segued into joining the Drupal community in 2007. He has spoken at numerous tech conferences. Saunders was on the Drupalcon Denver organizing committee, is Director of Drupalcamp Colorado, and helped found the Drupal Event Organizing Working Group. He runs a consultancy at https://www.jamesmatthewsaunders.ai. He is an activist in neurodiversity. Matthew works with amazee.io as their AI Ambassador.
Artificial Intelligence is no longer experimental. It is embedded in our workflows, our products, and our decision-making systems. The question is no longer whether we use AI. The real question is: how do we use it responsibly?
This session cuts through the theatre to focus on practical ethical AI implementation.
We will examine:
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Data privacy and sovereignty in real-world systems
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Open versus closed AI ecosystems
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Bias, transparency, and auditability
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The tension between productivity gains and human impact
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Governance models that actually work
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The role of open source in keeping AI accountable
Rather than treating ethics as abstract philosophy, this talk treats it as architecture and process design. Ethical AI is not a compliance checklist. It is a set of engineering decisions, procurement choices, and product trade-offs.
I have experience implementing AI in regulated industries, open-source ecosystems, and enterprise environments. This session provides a pragmatic framework teams can use immediately. We will explore how to:
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Protect client and user data without crippling innovation
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Avoid vendor lock-in and opaque model dependencies
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Implement usage monitoring and transparency mechanisms
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Align AI systems with organisational values
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Design systems that enhance humans instead of replacing them
Attendees will leave with a clear mental model for evaluating AI tools, vendors, and internal initiatives — and the confidence to ask better questions when the stakes are high.
