Websites are typically the largest marketing tool an organization has, and yet few organizations have the budget to fully redo a site every few years. It’s critical to create a site that can sustain you for the long-term, and it can be done! We'll share tips on how to improve the longevity of your site, such as:

  1. Stay strategic: keep your eye on setting realistic, smart goals.
  2. Stay nimble: launch one thing at a time: test, launch, and iterate!
  3. Create a strong foundation: create a program around website health, including having the right team of humans in addition to the right goals and tasks.

In this session, we’ll go in-depth on those items, plus discuss other ways to ensure the longevity of your site so your budget can be put to the best use to maintain a long-lasting site. This session is good for anyone who is in charge of building or maintaining your organization’s website. So basically everyone who internally comes in contact with your site!

Audience: All Track(s): Content Strategy, PM / Business, UX / Design