Creating Visibility in a Zero-Click World

With the arrival of AI search, audiences are no longer navigating directly to websites. Instead, AI systems summarize, compare, and recommend options, shaping perception before a visit ever occurs.

This session explores how institutions can maintain brand awareness and influence in a zero-click environment. We will cover the evolution of SEO, AEO, and GEO, with a focus on the technical foundations required to position your content for visibility within AI-driven experiences.

Topics will include structured content models, AI Discovery Files and other supporting metadata, and how to design content that supports decision-making. Attendees will gain practical strategies to ensure their web presence is surfaced, understood, and consistently represented across AI systems.

Audience: Intermediate Track(s): AI, Content Strategy

May 1, 2026

3:00 PM - 3:45 PM PDT (45 min)

Mandee

Englert

Jakala

Head of Higher Education Group

Mandee Englert is Head of the Higher Education Group at JAKALA, where she leads digital strategy for some of the most complex and high-impact web platforms in higher education. With a background in digital strategy at institutions like Penn State and deep expertise in content governance, personalization, analytics, and web optimization, Mandee helps universities modernize their digital ecosystems to drive enrollment, engagement, and operational efficiency. She is a frequent presenter on topics including content architecture, scalable governance models, and AI enablement in higher ed.

Chaney

Moore

JAKALA

Director, Client Success

Chaney is a Stanford grad, former Stanford staffer, and former marketing & communications executive with 20 years' experience across the for-profit and nonprofit sectors. She now works as a digital consultant with specialties in marketing technology, enterprise implementations, and higher education. Areas of expertise include marketing automation, CRM implementation, organizational capacity building, change management and technology adoption support.