Most of us have been dropping cookies to collect analytics for decades. Cookies can have significant impact on user privacy, site performance, and compliance. Now is a great time to take a fresh look at your analytics strategy. This session shares how traditional cookie-based tracking affects your website and site visitors, then dives into ways to lower your cookie count and/or adopt cookie-less alternatives. Whether you're concerned about privacy, page speed, or simply doing right by your site visitors, this session will help you weigh your options.

 

Audience: All